[New Times] Visit Rwanda and English Premier League club Aston Villa on Tuesday, July 14, unveiled a landmark global partnership that will see the Visit Rwanda brand feature on the front of the club’s shirts as part of a major sponsorship agreement.
[Daily News] Tanzania — TANZANIA’S tourism industry generated a record 4.41 billion US dollars (about 11.598tri/-) in 2025 as higher visitor spending outpaced growth in international arrivals, underscoring the country’s success in attracting higher-value tourists.
[Nile Post] The announcement that Rwanda’s tourism brand, Visit Rwanda, will appear on Aston Villa’s shirts in a landmark sponsorship deal should be celebrated as an African success story. Instead, as has often happened with Rwanda’s global ambitions, it has attracted a wave of criticism, much of it driven less by economics and more by…
[Capital FM] Cultural Festivals have been highlighted as a key driver of diversification and growth of Kenya’s tourism sector, as the country works towards the target of 5 million tourists by 2027.